All you need to know about HBO’s new HBO Now streaming service

Gigaom

HBO Now is almost here: HBO officially announced plans to launch its online-only streaming service dubbed HBO Now during Apple’s spring event Monday, and promptly managed to confuse everyone with an exclusive that isn’t quite exclusive and a price that’s not set in stone.

Time to clarify a few things:

What HBO Now is: Think of it as HBO’s answer to Netflix – an online streaming service that gives you access to HBO’s programming, whether you subscribe to cable or not.

The launch date: HBO announced Monday that HBO will be available in early April, or in time for the Game of Thrones season premiere, which is on April 12.

The price: HBO Now will cost $14.99 if you sign up through Apple. However, that doesn’t mean that everyone will be paying $14.99 for the service. “Prices may vary by participating partners,” the HBO Now FAQ states. That’s because HBO Now…

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