Engaging the disengaged with science

News @ CSIRO

Not all science demonstrations will appeal to all people. Melanie Davies/Flickr, CC BY-NC-ND Not all science demonstrations will appeal to all people. Image: Melanie Davies/Flickr, CC BY-NC-ND

By Craig Cormick, CSIRO and Suzette Searle, Australian National University

Just as we don’t all have the same tastes or preferences for football codes or teams – or even genres of music or flavours of ice cream – so too we don’t all have the same tastes or preferences when it comes to science.

Last year the CSIRO released the results of a major survey into public attitudes towards science and technology, and found four key segments of the population that view science in very different ways:

A: Fan Boys and Fan Girls. This group is about 23% of the population and they are very enthusiastic about science and technology. Science is a big part of their lives and they think everyone should all take an interest in it.

B: The Cautiously Keen

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