Reaction to the presence of Major League Soccer, Red Bull New York and New York City FC floats in tomorrow’s New York City parade for the U.S. women’s national team was originally mixed, but new information from the NYC mayor’s office has shed light on fears local men’s teams could be showcased at an event meant to celebrate the often-neglected U.S. women.
In a conversation with Phil Walzak, spokesman for the mayor’s office, Fusion confirmed the parade will cost the city a total of $2 million, of which 25% will be covered by private sponsors – Nike, Electronic Arts, Coca-Cola and others. Included in that private sponsorship total is $500,000 from Soccer United Marketing, the marketing agency for MLS and U.S. Soccer.
According to Walzak, MLS was given the opportunity to have floats in tomorrow’s parade as a “traditional benefit of sponsorship.” Both RBNY and NYCFC have informed the city they do not intend to include…
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