Hillary Clinton’s Digital Team Likes Barack Obama’s Style

TIME

Hillary Clinton campaign’s deputy digital director said Friday that the White House’s online outreach is a model for how public figures can connect with voters, offering a hint into how the Democratic frontrunner will Instagram, Tweet, and email during the 2016 race.

Speaking during a panel at Netroots Nation, a convention of liberal activists in Phoenix, Jenna Lowenstein pointed to the increasing importance of using the web to create a feeling of intimacy with voters.

“You can have a candidate who everyone loves and wants to sit down and have a drink with them, 99% of people aren’t going to be able to do that. Digital is an opportunity,” Lowenstein said “to be a proxy of that.”

Lowenstein said the White House has been notably effective at different kinds of digital outreach, pointing to Obama’s hour-long interview with Marc Maron, and the president unveiling his proposal for free community college…

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