Amazon says it’s doubling down on this country

Fortune

Amazon has long talked up its future in India, a huge potential market with a fast-growing growing middle class. The online retailing giant has invested heavily in the country to build warehouses and increase its selection there to more than 25 million products.

The attention seems to be paying off. Amazon said Thursday that Amazon India continues to be its fastest growing country in terms of sales. Not surprisingly, more investment —perhaps as much as $5 billion — is on the way. But in typical Amazon fashion, the company gave no specifics.

“When we see a positive surprise we double down on it,” Amazon’s new CFO, Brian Olsavsk, said during the company’s second quarter earnings call. “India is that kind of surprise.”

India’s growing economy and increasing wealth is certainly behind some of the growth. But part of it may also be because of Amazon introducing Sunday delivery across…

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